I have nothing but the highest praise for The Cinematheque’s workshops … They have been a massive success with our students, and an inspiration for our teachers.

- English Teacher, Point Grey Secondary, Vancouver


Our media literacy workshops combine games, discussions, and exercises that encourage participants to expand their visual, cultural and critical literacy. The Cinematheque recognizes the increasing role of audio-visual communications in our daily lives, and encourages participants to connect big ideas about identity, culture and media, to their everyday experiences. We present exciting and contemporary clips and images for participants to analyze, in order to discuss many different forms of media: from film, television, and youtube to news, websites, and advertising.

Our workshops present exciting content for learners of all ages, and can be presented in your library, community center or school. If you are interested in “The Cinematheque Experience” your group can come to our renowned theatre for a full day- this includes a morning of workshops, and an afternoon film screening which connects to and expands on the workshop theme. Please be sure to check out our Resources page for lesson plans, online articles and links to support critical thinking and media literacy. Email us at education[at] to discuss bookings, rates and workshops.


hidden messages







Hidden Messages

Everyday we are making decisions about what kinds of media we’re going to consume – what YouTube videos, Instagram accounts, ads we’re going to watch. But what messages are we being fed in our media diet, and how do they impact us? Re-examine your response to media saturation and visual bombardment in this workshop filled with experiments, activities, and video clips. Discover the sophisticated strategies media-makers use to compete with your attention, while exploring the psychology behind the messages you receive everyday. By considering key explorations of our hyper consumer environment, this workshop engages participants to reflect upon the role media plays in influencing perceptions of ourselves, and the world around us.

fake news







Fake News! Information in the Digital Age

What information is real, and what is fake? In a constantly changing and aggressive media landscape, it is increasingly difficult to decide which information is trustworthy. This workshop provides participants with the tools necessary to tackle information, journalism, and media in the contemporary Digital Age. It unpacks what kinds of fake news exists, how to spot and debunk fake news across different media, and the political economy of media packaging. Pairing clips, case studies and hands-on group-work, this workshop offers tools for exposing fake news, and insight into what challenges lie ahead in the news landscape.

social media







Social Media & the Self

What are the merits and drawbacks of a life interfaced with the web? How does the digital world affect our identity, self-image, experiences, and relationships? The average person has five social media accounts, and spends around 1 hour and 40 minutes browsing these networks every day. What is the difference between our real self, our electronic self, and our augmented self? Through the analysis of clips and real data, this workshop explores the complexity of the relationship between social media and reality, and foster in the participants a critical approach to the definition of their identity.








Gender in Media

From cinema screens to tablets and phones, gender and sexuality dominate the screens around us, promoting stereotypes that carry with them cultural meanings and expectations. But male and female are complex – even overlapping – categories, and we need to be able to deconstruct these simplistic pop culture representations, which can lead to sexism and discrimination. Through the critical viewing of commercials and clips, group discussion, and hands-on exercise, this workshop fosters in the participants the development of their own critical intelligence, helping them in building a more nuanced understanding of gender representations.








When Numbers Lie

This workshop focuses on science and the media. What is the representation of science in the media? How is science used (and abused) to support specific claims? How can we discover when numbers lie? Science is consistently present in the media, and this should not be a surprise: science is one of the most pervasive and influential forces in our societies. However, there is a distance between science, and its representations in the media. The figure of the ‘expert’, the use of numbers and charts, the visual references to sterile laboratories: these are all communication strategies that aim to support specific claims with the authority of science. But are these claims legitimate? During this workshop, we explore the representations of science in different media, from the Internet to film and TV series. Focusing on real-world examples, this workshop is highly interactive, and directly involves the participants through the discussion of video clips, games, and group exercises. The final aim is to promote a critical approach to the role that science plays in the media, while providing the participants with practical tools to reveal when numbers lie.