From cinema screens, to our iPads, to street-side video billboards, crafted images and sounds are all around us – and they’re competing for our attention. Sexuality and gender dominate these screens, selling us identities we can buy with the click of a button.
This workshop explores how the worlds of advertising and entertainment construct identities divided neatly into male and female categories, employing stereotypes, character tropes and easy packages for conformity. Participants will learn how to identify cliches, and to deconstruct these neatly packaged pop culture representations that often lead to sexism and discrimination against people of all genders.
1. Develop a deeper understanding of the impact of media and often oversimplified representations of gender.
2. Learn to define and identify stereotypes and character tropes in popular culture.
3. Gain an understanding of sexism and discrimination, and build a more nuanced understanding of how to use media to overcome these negative impacts.