We have all witnessed the invasion of advertising in the media, online, and in our everyday lives. Media analysts the world over have tackled what the PBS documentary The Persuaders describes as “the seamless integration of merchandise and narrative,” also known as Viral Marketing.
Moving beyond the traditional 30-second commercial to more sophisticated forms like branded films, webisodes, and vlogs, the Internet allows for increasingly blurred boundaries between art and advertising. How do we navigate through this sea of advertising without a common vocabulary to discuss it? What are the cultural implications of changing how we communicate through media? This workshop will give you the skills, tools, and experience of analyzing and deconstructing cutting-edge advertising techniques to become fluent in the language of Viral Marketing.