Researchers, educators, commentators, and marketers have been vigorously examining the changing nature of young people’s involvement in the political process. Various reports and studies demonstrate a growing trend towards the extensive use of film, video, and digital media by political parties to reach youth audiences – especially the next generation of eligible voters.
This valuable demographic also seems to respond strongly to the dynamic intersection between politics and popular culture. View examples of these trends and discern whether the use of Internet, mobile media, and new digital technologies bring more information, or entertainment, to the election process. Learn to articulate technical elements and methods of appeal used in political advertising, and create a branding strategy for your own fictitious candidate. Screenings will include public service announcements, commercials, talk shows, and viral music videos, accompanied by critical discussions on how corporations and celebrities use the election process to garner publicity for their own purposes.