Vision, Mission, Value

SOCIETAL VISION
We envision a society enriched by the understanding and appreciation of cinema as an art form and enlightened by thoughtful education about the impact of moving-image media in our lives.

MISSION
We are a cultural and educational institution that excites and educates our community about the art, impact, and legacy of cinema and screen-based media.

WE VALUE
Cinema as a communal and transformative art form
Excellence in our programming, business, and brand
Inclusivity and diversity in our programming and overall organization
The fostering of local and national talent, and Canadian cinema overall
Reaching, inspiring, and educating new audiences